2NE1's New
Video 'Do You Love Me' To Be A 'Home Movie' Filmed Using Phones And Old Cameras
When
delays postponed the making of "Do You Love Me," the long-awaited new
videos from K-pop girl group 2NE1 and produced by TEDDY, the group's record
label YG Entertainment decided to try something different.
When delays postponed the making of
"Do You Love Me," the long-awaited new videos from K-pop girl group
2NE1 and produced by TEDDY, the group's record label YG Entertainment decided
to try something different.
When delays postponed the making of
"Do You Love Me," the long-awaited new videos from K-pop girl group
2NE1 and produced by TEDDY, the group's record label YG Entertainment decided
to try something different.
Rather than the big budget
production the label had planned, when the music video for "Do You Love
Me" premieres on August it will be closer to a "home movie,"
according to YG Entertainment CEO and founder Yang Hyun Suk.
"2NE1 enjoys higher YouTube
viewership among fans around the world compared to many other Korean girl
groups," Yang wrote Monday on the record label's website.
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"As such, we have decided to
create a home video rather than a music video, and 2NE1 will be the one to film
with mobile phones and old-fashioned cameras. We believe that this home video
style can work as it will show a natural and casual aspect of 2NE1, who has so
far showcased several music videos emphasizing their unique fashion styles in
gorgeous sets."
Although the standard music business
move might have been to postpone the release date, the label boss explained
that wasn't an option.
"There has been a bit of
setback for the production of the music video, which was scheduled to be
directed by Seo Hyun Seung," the blog post read.
"This kind of thing is not
uncommon in the business. And in most cases, a common decision is to delay the
release date for a couple of weeks. However, 2NE1 is planning to release a new
song every month so if we postpone this month's release, there will be evitable
delays for the next songs. This would be a major setback for 2NE1's plan."
Last week, the members of 2NE1
expressed their excitement about their first Song of the Month offering-the
reggae-flavored "Falling In Love," released on July 8, to Billboard
Magazine.
"We are extremely excited as
this is our first single in a long time," bandleader CL said.
"It is actually our first
official album release in two years. We really wanted to be onstage together so
I think it's going to be fun. All the great energy we received during our world
tour is reflected on our new album."
2NE1's Sandara Park says the
excitement around "Falling In Love" was unanimous among band members.
"We felt a burning passion for
this new track," Sandara said. "It felt like we were starting fresh
as this was our first time pursuing a sweet, love song."
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